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Learn How to Build and Manage Your Own Email List


Learn How to Build and Manage Your Own Email List

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Having your own opt in list is essential if you want to succeed on the internet. Its common knowledge that email marketing is one of the most reliable ways of generating consistent free targeted traffic for your website.

 If you are using your autoresponder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.
Once you've got your visitors contact information it's vitally important for you to carefully follow through. Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.  

You can send out follow up emails as often as you like, but remember, that every time they receive an email from you there is a link at the bottom that says 'un-subscribe'. If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don't want that.  So be careful that you continue to offer them something that they can benefit from and not just a sales pitch.

Of course, the whole point of gathering your website visitors name is to hopefully turn them into a buying customer.  It's estimated that up to 98% of the people who visit your website won't make a purchase on their first visit... and they won't ever come back.  That's why using an opt in email list is essential.  To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a post script to each email you send out.

Either of these methods can help you turn your email list into a virtual money machine, if you use them properly.  If you use the 1 in 5 method you will be able to include a longer message, and of course, you can combine both methods.  

Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it's worth their effort to open and read your emails.  If you can accomplish that your emails will be the ones that get opened on a regular basis.  

To build trust and rapport with your website visitors use an automated auto responder system and opt in emails.  The more of your business that can be automated the more time you'll have to do other tasks that need to be accomplished, like spend time at the beach!
Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.
Launching an effective auto-responder campaign can mean the difference between a struggling business and a wildly successful one.
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Article ID: 38
Category: Knowledgebase
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